I connect creative vision with commercial growth.
I connect creative vision with commercial growth.
Senior Marketing Director / CMO with experience developing legacy brands, shaping go-to-market strategy and building performance-led marketing systems.
Senior Marketing Director / CMO with experience developing legacy brands, shaping go-to-market strategy and building performance-led marketing systems.
About Duncan
Amplify what works. Scale what matters.
I’m a senior marketing leader with a proven record of driving growth across property, travel, SaaS, service and marketplace sectors.
My focus is building scalable marketing systems that align brand, product and performance — turning creativity into measurable commercial outcomes.
I’ve led global go-to-market programmes, rebuilt brands, and integrated data-driven martech and AI workflows that accelerate speed, consistency and ROI.
Collaborative by nature, I thrive where clarity, creativity and commercial discipline intersect.
Experience Highlights
Experience Highlights
Experience Highlights
Across every position, my focus has stayed consistent: build clarity, strengthen the brand, and create systems that scale.
Across every position, my focus has stayed consistent: build clarity, strengthen the brand, and create systems that scale.
Across every position, my focus has stayed consistent: build clarity, strengthen the brand, and create systems that scale.
How I can help
Consultancy & Advisory
Alongside permanent roles, I provide fractional and advisory marketing leadership for growth-stage companies and portfolio brands.
Fractional CMO / Advisory – Strategic leadership for scale-ups or PE-backed businesses needing senior marketing direction.
Go-to-Market Strategy – Positioning, pricing and launch playbooks built on audience insight and data.
Brand Repositioning & Messaging – Clarifying purpose and story for evolving organisations.
AI & MarTech Integration – Embedding analytics, automation and AI for smarter marketing execution.
Brands I’ve Supported on Their Growth Journey
Brands I’ve Supported on Their Growth Journey
Brands I’ve Supported on Their Growth Journey
Need help turning strategy into traction?
Need help turning strategy into traction?
My marketing journey began over 20 years ago
My marketing journey began over 20 years ago
Testimonials
Don't take my word for it.
Whether you're a small startup or a large corporation, let me be your trusted advisor on the path to growth.
Konrad Sanders
CEO - The Creative Copywriter
My agency provided Duncan with content strategy and copywriting services, while he was leading the helm at Arun Estates. And he was one of the few clients we've worked with that truly and instantly "got" content marketing. He had an impressive holistic understanding of marketing, and how content fits into the wider picture. He was keen to disrupt and 'zig while the industry zags'. And his feedback was always well-considered and constructive. Plus, he's fun to have a beer with!
Matt Phelan
Founder - The Happiness Index
Duncan is a data driven, creatively led marketer with an entrepreneurial flair. He understands both the commercial and human side of running a thriving business. Highly recommended.
Lee Wainwright
CEO Focal Agent & CEO Purplebricks
I loved working with Duncan, a marketing professional that truly understands the commercialism that has to sit behind the investments that he makes. Watching him build his marketing campaigns with data based insights which he uses to drive the performance of every element of the marketing funnel. Nice guy who does a great job.
Alexander Lyakhostskiy
Founder & CEO - Pass The Keys
Duncan was part of the PTK senior leadership team as Marketing Director for three years. He made a massive contribution to PTK's success during his tenure, during which PTK grew more than threefold. He built a capable team that managed our host marketing, partner recruitment marketing, and guest marketing. He has also been integral to our culture. Duncan is a capable leader whose positivity, loyalty, ingenuity and can-do attitude will be greatly missed at PTK.
Testimonials
Don't take my word for it.
Whether you're a small startup or a large corporation, let me be your trusted advisor on the path to growth.
Konrad Sanders
CEO - The Creative Copywriter
My agency provided Duncan with content strategy and copywriting services, while he was leading the helm at Arun Estates. And he was one of the few clients we've worked with that truly and instantly "got" content marketing. He had an impressive holistic understanding of marketing, and how content fits into the wider picture. He was keen to disrupt and 'zig while the industry zags'. And his feedback was always well-considered and constructive. Plus, he's fun to have a beer with!
Matt Phelan
Founder - The Happiness Index
Duncan is a data driven, creatively led marketer with an entrepreneurial flair. He understands both the commercial and human side of running a thriving business. Highly recommended.
Lee Wainwright
CEO Focal Agent & CEO Purplebricks
I loved working with Duncan, a marketing professional that truly understands the commercialism that has to sit behind the investments that he makes. Watching him build his marketing campaigns with data based insights which he uses to drive the performance of every element of the marketing funnel. Nice guy who does a great job.
Alexander Lyakhostskiy
Founder & CEO - Pass The Keys
Duncan was part of the PTK senior leadership team as Marketing Director for three years. He made a massive contribution to PTK's success during his tenure, during which PTK grew more than threefold. He built a capable team that managed our host marketing, partner recruitment marketing, and guest marketing. He has also been integral to our culture. Duncan is a capable leader whose positivity, loyalty, ingenuity and can-do attitude will be greatly missed at PTK.
Testimonials
Don't take my word for it.
Whether you're a small startup or a large corporation, let me be your trusted advisor on the path to growth.
Konrad Sanders
CEO - The Creative Copywriter
My agency provided Duncan with content strategy and copywriting services, while he was leading the helm at Arun Estates. And he was one of the few clients we've worked with that truly and instantly "got" content marketing. He had an impressive holistic understanding of marketing, and how content fits into the wider picture. He was keen to disrupt and 'zig while the industry zags'. And his feedback was always well-considered and constructive. Plus, he's fun to have a beer with!
Matt Phelan
Founder - The Happiness Index
Duncan is a data driven, creatively led marketer with an entrepreneurial flair. He understands both the commercial and human side of running a thriving business. Highly recommended.
Lee Wainwright
CEO Focal Agent & CEO Purplebricks
I loved working with Duncan, a marketing professional that truly understands the commercialism that has to sit behind the investments that he makes. Watching him build his marketing campaigns with data based insights which he uses to drive the performance of every element of the marketing funnel. Nice guy who does a great job.
Alexander Lyakhostskiy
Founder & CEO - Pass The Keys
Duncan was part of the PTK senior leadership team as Marketing Director for three years. He made a massive contribution to PTK's success during his tenure, during which PTK grew more than threefold. He built a capable team that managed our host marketing, partner recruitment marketing, and guest marketing. He has also been integral to our culture. Duncan is a capable leader whose positivity, loyalty, ingenuity and can-do attitude will be greatly missed at PTK.